The Sick Affiliate Program a Success – Over $20K in Payouts Awarded to Affiliates From Sick the Magazine Events
“Bring a friend to the track / car show / event” is a phrase a lot of us have heard to encourage getting others to attend a car enthusiast event. A growing number of people get their first look thanks to the efforts of a friend or co-worker.
Tom Bailey noticed these efforts, and launched the Sick The Magazine Affiliate Program in December, a way to reward Sick The Mag event participants for bringing out fellow enthusiasts. After the first three months of the program, it has paid out over $20,000 in rewards for affiliate commitments.
Our Sick At The Rock event is just over a month away, and we’re debuting a new class - the Sick Street Car Challenge class - with $32,000 in payouts up for grabs!! This two-day drag and drive format class is now open to 200 lucky competitors, and you don’t necessarily need to be the quickest overall either. We have 32 different categories to award $1,000 in, and we’ve come up with some good ones to give every competitor a shot at some money. It all takes place at Rockingham Dragway in North Carolina April 10th - 12th, 2025! For more details on Sick At The Rock, and the over $50K in payouts, CLICK HERE!
“We were told not to do this by some promoters,” said Bailey. “Because they don't want to share the gate with the attendees, but we do. So, we are going to do it anyway!
“I have been to events where when I look at the crowd, my shirts outnumber the event shirts, but I didn't get anything for bringing those folks through the gate. And that was okay, but it got me to thinking, so we are going to change that.”
The basis for the affiliate program is simple: Be signed up to attend at least one of our events in 2025, either as a competitor, or in the Sick Ward. Become an affiliate of the Sick program. Tell your friends, your family, even strangers and fans, to come see you there.
As an affiliate, you will promote event tickets in your social media, videos, and any other posts, and however else you would like so everyone knows how they can come see you in person.
Affiliates get a personal code, and for every ticket sold using your code, that ticket holder gets a ten percent discount on their ticket. The affiliate earns a twenty-five percent commission on the ticket sales. However, you can only earn a commission on the events you are attending.
“This will be for all Sick events in 2025, and we wanted it to be a huge success,” Bailey said. “We figured some people could earn some real money, and after doing the math, over $20,000 has been earned by our affiliates. So, this isn't some pay you peanuts kind of deal, and you can login to see just what your sales are.”
Once the results were tabulated for 2025, it’s clear the program is a success so far, with over $20,000 earned by affiliates. “This proves that every effort matters, and we are rewarding our affiliates for their efforts,” said Bailey. “I hope to see more money going to the enthusiasts doing their part to help our Sick events grow.”
If you’re interested in joining the Sick Affiliate program, CLICK HERE for more information!
Written by Derek Putnam. Photos courtesy of Sick the Magazine.
If you have thoughts / feedback / ideas, please e-mail us at derek@sickthemagazine.com