The Sick Affiliate Program a Success – Over $20K in Payouts Awarded to Affiliates From Sick the Magazine Events

“Bring a friend to the track / car show / event” is a phrase a lot of us have heard to encourage getting others to attend a car enthusiast event. A growing number of people get their first look thanks to the efforts of a friend or co-worker.

Tom Bailey noticed these efforts, and launched the Sick The Magazine Affiliate Program in December, a way to reward Sick The Mag event participants for bringing out fellow enthusiasts. After the first three months of the program, it has paid out over $20,000 in rewards for affiliate commitments.

“We were told not to do this by some promoters,” said Bailey. “Because they don't want to share the gate with the attendees, but we do. So, we are going to do it anyway!

“I have been to events where when I look at the crowd, my shirts outnumber the event shirts, but I didn't get anything for bringing those folks through the gate. And that was okay, but it got me to thinking, so we are going to change that.”